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PowerBar Named Official Sport Nutritional Food Of USA Water Polo

4/19/2011 12:00:00 AM

Huntington Beach, Calif. – April 19, 2011 – PowerBar, a leader in the world of sport nutritional food, has entered in to a two year agreement with USA Water Polo to serve as an official supplier. As part of the agreement, PowerBar will supply the USA Water Polo National Teams with a range of products across the PowerBar platform, while also presenting the opportunity for donations back to USA Water Polo through the purchase of certain PowerBar products. The agreement spans the 2011 FINA World Championships, 2011 Pan American Games, and 2012 Olympic Games.

“PowerBar has a history of innovation and excellence in the sport nutrition field. We are excited that they have chosen to support the training of our National Teams,” stated USA Water Polo CMO Jen Rottenberg.

“We are thrilled to bring USA Water polo on board as a PowerBar sponsored team. USA Water Polo exemplifies excellence in their sport and we feel they are a great fit for our products which assist athletes in achieving their best effort in and out of the pool,” said David Paterson, PowerBar Sports Marketing Manager

“So far the athletes love the PowerBar Gel Blasts, they are easy to grab when they have a short break between swim sets, drills, or scrimmage sessions. It is an easy way to get in carbohydrate and electrolytes when breaks in practice or play are limited. The other great benefit is that gel blasts do not melt on the pool deck as they may sit there for extended periods of time between fueling opportunities!” said Shawn Dolan, USOC Sports Dietitian and Physiologist.  “I think the protein bites are going to be popular as well. The bites are a great way to get in a recovery snack of protein and carbohydrate when they go directly from a weight session to a pool session.”

The USA Water Polo Women’s Senior National Team, winners of the Silver Medal at the 2008 Olympics, and 2009 World Champions, is ranked number one in the world on the heels of a Gold Medal at the FINA World Cup last summer. The USA Water Polo Men’s Senior National Team, winners of the Silver Medal at the 2008 finished the summer of 2010 ranked fourth.

About PowerBar
PowerBar, creator and leader of the sports nutrition bar category, is committed to helping athletes and active people worldwide perform better through nutrition. Backed by decades of sports nutrition experience, PowerBar provides access to cutting-edge knowledge, services and a full spectrum of great-tasting food and beverage options to meet the dietary and energy needs of all athletic levels. PowerBar proudly fuels world-class athletes and premier events including the Dew Tour, Ironman, the Tour de France and the Boston and ING New York City Marathons. Owned by Nestlé S.A., the world's largest food and beverage company, PowerBar is part of the Nestlé Nutrition portfolio. Through science-based nutritional solutions — comprising both products and services — Nestlé Nutrition helps enhance the quality of people's lives by supporting health and providing care for specific consumer groups with special nutrition needs at every stage of life.

About USA Water Polo
USA Water Polo, Inc. is the national governing body for water polo in America, overseeing our United States Olympic program as well as 20 different championship events annually, such as Junior Olympics and Masters Championships. With more than 35,000 members, USAWP is also the sanctioning authority for more than 400 tournaments nationwide. USAWP is committed to the development of the sport nationwide. It fosters grass-roots expansion of the sport, providing a national system of affiliated clubs, certified coaches and officials.

Official USA Water Polo Sponsors and Suppliers

24 Hour Fitness, Active Media, Aquahydrate, Big Fish Payroll Services, Capital One, Colorado Time, iSport, Jostens, Kaenon, KT Tape, Ludus Tours, Malibu Wellness, Mikasa, Ospraie Management, PowerBar, REUSE Jeans, Sea Federal Credit Union, Squar Milner, SwimOutlet.com, Stemilt, TURBO, United, VIDA Life Organic Massage & Water Marque.